Social campaign based on a strong, shocking visual (a bloody tampon superimposed on famous statements, in a “GUERRILLA GIRLS” style).
The goal of this, no budget / no client campaign, is to raise awareness to the fact that menstrual hygiene products are deemed non-essential by numerous governments around the world and taxed accordingly.
Women bleed once a month. And then pay tax on it. It's a #BloodyDisgrace