Bloom & Wild at Home, for Ocado visual identity

Designed in Bloom & Wild’s expert floristry studio, ‘Bloom & Wild at Home’ offers seasonal, long-lasting stems and floral accessories to suit every home. The exclusive range created by the UK’s most-loved florist features hand-picked stems for scent and style. With a focus on colour and seasonality, each month Bloom & Wild at Home offers new arrangements for enviable interiors. My task was to creatively bring this new range to life through creating a sub-brand identity, photography, packaging and care booklet for the Ocado website and customer. Photographer - Rebecca Westcott Florist - Amelia Christoffers