Blue Ribbon is a health and social care provider specialising in care at home. They operate a growing franchise with branches across the country. The Managing Director, Noel, came to us for a complete identity overhaul to help promote the franchise and build the business.
Our research showed that Blue Ribbon's main competitors had built up coherent and successful brands although their identities were often sterile and corporate. To promote the home care aspect of Blue Ribbon's service it was important to keep the identity warm, approachable and friendly. At the same it it had to be solid and dependable to garner trust from potential customers and franchisees.
We spent a lot of time sourcing positive imagery that focused on the person being cared for, rather than the carer. To complement the corporate blue we introduced warmer shades to the colour palette and used texture and curves to make the communications more approachable and friendly.
We took a different approach for the material aimed at franchisees. These communications were more corporate in their appearance, keeping to a stricter colour palette and focusing on the business side of the company.
As well as all the printed communications we created the front-end design for Blue Ribbon's website. This had two parts; a customer focused site and a corporate site for franchisees. Both had to work together visually but also appeal to the different audiences. We achieved this by building an underlying grid with the flexibility to change colours and typestyles as required. Since completion of the rebrand, the identity has been rolled out and taken up by new franchises across the country.