Blueprint - Brand Identity

  • Izzy Ferri

Blueprint is a clinic focused on assessing and correcting posture, targeting sports practitioners. The clinic was conceived and created by the couple André and Aline Souza, both personal trainers and physiotherapists. Blueprint aims to break all stereotypes in the health market by bringing a unique and innovative approach to your physical and postural well-being. The challenge in this project is to find a unique visual language that translates the brand's DNA, breaking various stereotypes in the health market, such as overly clean designs and clichéd stock images. The solution should aim to be versatile so that the brand's universe can be explored in various contexts. Keywords: Raw / Bold / Authentic / Playful / Unique / Strong