BMC Wealth

  • Sean Ford

Brand identity & positioning for BMC Wealth Management — a financial advisory firm based in the UK.

Offering expert financial advice and support to a range of clients, BMC Wealth Management has gained a solid reputation built upon trusted and long-lasting client relationships. Using this as the foundation for the strategic brand positioning, the logo and visual system has been fittingly constructed to represent these strong bonds between company and client, as well as the resulting financial security and peace of mind.

The identity system required enough flexibility to work alongside partnership and regulatory body logos, whilst being cohesive in its own right in order to build brand awareness and recognition. A suite of logo lockups were created to accommodate for use in various layouts and sizes to maximise legibility at all times, whilst supporting patterns derived from the logo, along with considered and relatable photography, create a coherent visual system that cuts through the industry clichés.