BMW
Because you can
DriveNow is a premium car sharing service brought to you by BMW. It is simple and easy to use, and guarantees you a quality vehicle for a flat rate fee.
All you need to do is – Register with DriveNow online, find a car online or via the app, pick your car up with your DriveNow card and simply drive, leave the car anywhere you want in the DriveNow zone.
Our challenge was to show the simplicity of this scheme which we did in an eye-catching and provocative manner.