Launched on Nov 9th 2016 inside BMW’s brand epicentre, BMW Welt in Munich, visitors have been hypnotised by a 2 minute projection mapped installation which beautifully tells the story of the 7 Series creative process. Holition created and programmed an innovative visual sequence which illustrates its intricate evolution from design inception to manufacture. It takes visitors on an educational journey showing the human craft involved in creating the technical blue prints and clay casting, to the machine craft involved in the engineering and build of such a luxurious and advanced car.
My Roles Included:
Creative Direction, Pitch, Design, Animation, Mapping and Art Direction of Post Production.