BMW Savannah

Urban mobility as a cultural phenomenon. Qualitative and quantitative analysis of the experience of motorcyclists from various categories. Developed on the basis of an existing model, which created certain functional and aesthetic presets for the work. The product focuses on safety both in motion and when stationary. Intuitive maintenance and supportive operation. Created both for existing users and for those who usually ignore motorcycles due to safety concerns or subcultural barriers. Targeted at professionals in modern creative industries.