BMW UK x BFI – Award-Winning Short Filmmaking Challenge

In partnership with the BFI, BMW UK collaborated with filmmakers on a short filmmaking challenge. This initiative went on to win Gold at The Drum Awards for Content in the Editorial Partnership category (November 2024). With guidance from the hugely talented Michaela Coel and a panel of esteemed judges, including Ncuti Gatwa, Terri White, and Asif Kapadia, shortlisted filmmakers received mentorship throughout the process. The winning film, WE COLLIDE, by Jason Bradbury and Cheri Darbon, premiered at the Closing Night Gala of the BFI London Film Festival. Watch WE COLLIDE - https://player.bfi.org.uk/free/film/watch-we-collide-2023-online Learn more about the challenge - https://stories.bfi.org.uk/bmw-challenge/ The Drum Award case study - https://www.thedrum.com/news/2024/11/13/bmw-set-record-brand-sentiment-tapping-british-film-making-here-s-how My Role I advised on the best social content strategy for BMW UK’s channels, ensuring the mentorship and judging process translated effectively to digital audiences. I also provided recommendations throughout the end-to-end planning process to bring the mentors’ and judges’ content to life.