BMW X Goodwood Festival Of Speed 2024

BMW again took center stage at the Goodwood Festival of Speed in September 2024, delivering its most memorable showcase yet. Alongside its latest electric innovations and concept cars, BMW unveiled two highly anticipated BMW M world premieres. Staying true to tradition, BMW’s locations were filled with must-see activations. Stable Yard celebrated The Joy of Innovation, while BMW M at Trackside offered guests unforgettable high-performance experiences.

My Role
I led the content strategy, development and execution of innovative social media activations, working closely with a talented creative team to bring engaging content to life on-site.

Client feedback: "Social team collaboration was much better than last year, with a higher quality content output."

Role specifics:
- Content, channel and hashtag strategy
- Creative concepts 
- Paid recommendations.
- TOV

The Results
The social campaign delivered:
1.25 million reach
629k views
522k impressions

Project Tags

Companies

Media.Monks
- Advertising

Skills

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