BMW X Goodwood Festival Of Speed 2024

BMW was again part of the Goodwood Festival of Speed in September 2024, and t proved to be the most memorable yet. BMW showcased models, including electric innovations and concept cars, but guests also enjoyed two highly anticipated BMW M world premieres. In keeping with tradition, BMW locations were packed with must-see activations. Stable Yard celebrated 'The Joy of Innovation', while BMW M at Trackside offered guests unforgettable M moments.

MY ROLE
As part of the incredible on-site moments, My role was to lead and create innovative social media activations and ideas and bring them to life with an incredibly talented, creative team.

Client feedback: "Social team collaboration was much better than last year, with higher quality content outputted also."

The social campaign generated:
1.25 million reach
629k views
522k impressions

Project Tags

Companies

Media.Monks
- Advertising

Skills

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