BOEKTRAILER 256 SECONDS

An interactive Book Trailer for the book BOEK 256BLZ written by Robbert van Eijden. It was a campaign made for the Publishing House Nijgh & Van Ditmar. It was an educational and exciting experience as I also got to meet and work with Submarine Channel. It is a perfect example of the possibilities that the medium Animation can achieve in terms of interaction and storytelling. I was involved in the art direction and animation. The book is about the autistic freelance copywriter Robert van Eijden who has immense control over his existence. A little too much control, maybe. He leads a well-organized life according to diagrams and systems that he never deviates from. With the help of his friend Paalman, the wisdom of his blind neighbour and many glasses of beer, he despondently and completely self-absorbed avoids any struggle - until the renovation of his apartment building forces him to act for the first time in his existence. The book trailer was originally supposed to be an animation trailer of 1 min, though the creative team and I wanted to push the creative world in the book more and as such developed it into an interactive book trailer. The client was perplexed and loved the creative direction. Client Submarine channel & Publishing House Nijgh & Van Ditmar Credits Coordinator: Leon van Rooij Producer: Leon van Rooij, Louis Hector Marketing Manager: Martijn Ouburg Director: Louis Hector Art Director: Viviane Leezer, Selen Kılınç Concept: Barend Hendriks, Louis Hector, Samantha Schoonen, Selen Kılınç Animator: Louis Hector, Viviane Leezer, Selen Kılınç, Samantha Schoonen, Theresa Schade Post-Production: Elena Winkel, Michele Crivellaro, Theresa Schade Layout: Samantha Schoonen Developer: FillMember (H.Y. Ten) Sound Design: Barend Hendriks, Theresa Schade, FillMember (H.Y. Ten) Thanks to Remco van Vlaanderen, Submarine Channel