For this project I want to create a multimedia campaign on mens health and testicular cancer. The idea of the campaign is to remove the stigma around talking about these issues for young men, by being humorous and playing on the multiple slang words for testicles.
This is a multimedia campaign aimed at young people, to get them to address the issue of testicular cancer and to remove the stigma around it. It includes a booklet, which would be given out to young people at colleges and universities, a series of short videos, shared online as part of a social campaign, and events taking place at festivals, getting people actively involved. As well as a series of pants for said events which be sold for the charity which I have created called ‘Bollocks to Cancer’.