Independent publisher Boneshaker magazine were looking to reach a broader global audience, tap in to podcast audiences, enhance the brand and strengthen digital presence. With this short podcast series we've help a small publisher grow a loyal subscription based audience in 52 countries, connecting with podcast listeners hungry for beautifully crafted audio-storytelling as well as those interested in cycling culture. Listener figures and web traffic have far exceeded expectation. And sales have risen by around 15% since launching.