Branding a mobile bike bookstore, to represent the ethos of sharing and recycling behind the company. The branding kept a simple look, so that the ethos, of the business, was always at the forefront of the branding. Joe set up Book Bike with a firm emphasis on knowledge being shared rather than gathering dust on a shelf. The design had to compliment this idea, and grow his business. The logo was designed to represent the journey that both the books take, and the journey they take the reader on. The website design continues the tone of voice, and was supported by the pulled back colour palette. I used icons to simplify some aspects of the process.