Role: Researcher, Designer, Dev lead, Project manager.
Collaboration: Front-end developers.
Tools: Sketch, Illustrator, Photoshop, Zeplin, InVision, Jira, Hotjar, Google analytics.
Project aims:
Highlight the best rated and lowest priced fleets.
Visual indicator for car types.
A product to assist those with luggage
An option to choose a vehicle and upgrade to luxury.
Ability to edit booking details without returning to the previous page.
Post Project:
A/B test to record number of selections v previous design.
Record number of page dropoffs - Google Analytics.
View heat map to record interactions with icons - Hotjar.
The right vehicle is selected as default based upon the number of passengers.
Upgrade options are given hierarchy 1 to increase upsales.
Horizontal glide selector on mobile to change the vehicle type.
Luggage wizard designs.
Product designed to assist those who are unsure of the vehicle size they require.
Number of passengers, hand luggage, and suitcases are displayed as default.
All other items are organised within a menu structure.
Based upon luggage selected, the most suitable vehicle is recommended.