Bose are known internationally for their high quality music products. With so many other audio brands out there claiming their equipment has the best sound, it is important to stand out in this tough industry.
This Campaign sends this message in the most simple, relatable and instantly understandable way.
Bose encourages consumers to take their Bose products outside and into the depths of nature. Using the #GetNatural tag, users win the chance to have their photo's featured on all Bose social media accounts - increasing the reach of the campaign & gaining the interest from more than just those interested in music.
Live action billboard instillations will be featured through major cities to grasp the attention of the public.