Boucheron Adorn

  • Martin Schnabl
Boucheron Adorn - an event for Frieze Art Fair, 2012. 10 artists were invited to transform the entire party - dressed in white lab coats upon arrival - into a living piece of art.

Among them were fashion designers Leutton Postle, illustrator and print artist Victoria Sin, and fine artists Keeler & Tornero.

The project involved the entire concept and design of the event, curating and talent scouting, art direction of the space, graphics and invitation design.