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Bowden Smith

This project is the creation of a handbag destination store – not just to celebrate the joys of owning great handbags, but to build a sustainable business from the gap in the market for good handbag designers, as recognized by the British Council, and take advantage of the huge potential of bags for men, as researched by Mintel.

Bowden Smith sets itself apart from other handbag stores by searching out and supporting fresh new talent, focusing on post-MA level students starting to establish themselves and collaborating with a range of other designers, artists and artisans to produce quality British bags for men and women, retailing at a mid to high price point.

Key elements in the Bowden Smith campaign are brand aesthetics, packaging, the retail space, on-line presence, seasonal advertising campaigns and launch event.

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