School project : the use of a matchbox as a communication support for the two brands, Meetic and Jean-Paul Gauthier.
The goal is essentically advertising purposes, as to carry a message and support the brand by enhancing its philosophy. Inspired by previous existing work, the matchbox goes beyond its primary function.
It becomes a small note to exchange numbers for Meetic, using the iconic heart in half. Or and invitation for Jean-Paul Gauthier, in reference to one of his most notorious design.