BOXTOY

  • Laura Urquijo
Based on a RSA brief, Boxtoy is masters project. The objective of the brief was to create or redesign a toy, rethinking new ways to package toys and how to make them environmentally friendly.
Boxtoy is a building that self contains its parts and also works as storage for other toys when not being in use. This function helps Boxtoy to be useful even when the child is done playing with it.
The project includes the design of Boxtoy itself, the design of the logo and instructions.