BPH Bank asked to communicate the launch of its new account aimed to students:
young people who were about to face the adult life beginning the college.
The challenge was to engage young people who are not really interested in banks.
In order to reach their attention the solution was to play with a message relevant for them: protection!
Agency: Ogilvy&Mother Budapest
Release: Not Published
Media: Guerrilla Marketing
My involvement: Concept, Art Direction, Graphic Design, Copywriting