Brand Identity Concepts for Made-to-Measure Italian Shirtmakers

Create a conceptual brand identity for an Italian shirtmaker, for their future revamp of their online retail offering.
A traditional Italian shirtmaker with a small online retail offering were considering revamping their brand identity including name, design assets and tone of voice, in order to break into the EU and US market. They came to my design partner and I in order to discuss the different brand positions that might work for them, and how an identity could be structured to flex for their future approach.
Below are a trio of concepts that were presented as part of this branding exercise.

Team Credits

Rebecca Magnus

  • Message
  • Freelance Writer for Branding and Design

Project Tags

  • Branding
  • Conceptual
  • Concept Creation
  • Copywriting
  • Brand Identity