Brand Identity for Elemental Music Festival

  • Jade Hyde
This portfolio provides the branding for a mock music festival. The aim of the project was to brand an event and produce a digital and physical manisfestation. My vision was to achieve an abstract and creative, youthful feel, whilst adding a cohesive sense of design. In terms of visual aesthetics, I followed a creative design concept which interweaves fine art and mixed media with digital design to add an inventive ambience, and to ultimately represent myself as a designer with a range of creative skillsets. I find my passion stems from experimenting with watercolour paints, and consequently, I used them as visual representations of the sound of music and the waves of the ocean.