Brand Identity for Strangelove
This is the first cafe-restaurant in Vilnius to have a roaster on site. The whole process, from production to the pour, all takes place under the same roof.
Since the design of the interior aimed to create a place of harmony and peacefulness, it demanded that the branding elements merge elegantly with the environment. The task was to design a brand identity that would work perfectly across the coffee shop interior, products and stationary.
The overall feel of the brand had to be understated, with a clean look to represent the staff's reverence and professionalism. The logotype subtly plays to the idea of strangeness, while the neutral colours of the branding objects allow them to occupy a complimentary place within the cafe.