Brand Partnerships // Tourism Australia

The Australian tourist board wanted to work with SUITCASE Magazine to produce an editorial feature with an advertorial extension for the winter 2019 issue, themed "Taste". I worked with them to develop an angle and itinerary around the culinary scene in the rural regions of Victoria, South Australia and New South Wales, and hired writer Imogen Lepere and photographer Lesley Lau to go on the trip and capture the words and imagery required. I also came up with the concept for three advertorial guides to the lesser-known Australian food cities of Brisbane, Canberra and Perth, written up in-house based on interviews with three local food influencers. I found the influencers and briefed our in-house team on the wording and design.