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Brand Strategy

Using a variety of workshop strategies, we examined the partners’ aims and objectives.

Workshops with employees were used to promote frank discussion about the brand, company culture and personal aspirations.

This research work produced an invaluable overview of the business at a grass-roots level which lead to fundamental structural and strategic changes.

I developed a focused strategy which identified and celebrated the contrasting attributes of ‘logic’ and ‘intuition’, the paradoxical character that made the company unique.

Credits

James Groves

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  • Brand Strategist
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