'Brands are often made up of a complex set of values, carefully developed to make them relevant for a particular audience and time. As a designer, ‘decoding’ the existing values or building blocks of a brand can be confusing, as we try to understand the semiotics and meaning behind image, colour, sound and smell; to give us insights, the point of difference and a unique story or ‘selling proposition’. By understanding ourselves we can begin to consider how identities are defined and underpinned by a series of values and beliefs; equities that grow through both historical and acquired language, effecting behaviour, dress, attitude and ambition. Like a brand, this helps to define who we are.'
From asking other people what words they would use to describe me, and how I would describe myself, I came up with 6 brand values:
- Delicate
- Humble
- Introvert
- Smart
- Fun-loving
- Thoughtful
I then created an object that would represent one or two of these values.
I established some of my brand values as being an introvert, humble and delicate. As a result of this, I decided to create my 'brand values' object out of puzzle pieces. These represent how I get confused and i'm delicate, and how I break away from social crowds. The middle puzzle pieces within my object represent everyone else around me at a social event, making conversation with each other and having a laugh. The outside puzzle pieces represent me when I am unsure about joining in and nervous about starting a conversation, so I usually keep myself to myself. The lid over the puzzle pieces represent how I close myself off from other people.