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Melanie Hick will need to approve that you worked on “Branded Content and native advertising” before we add you as a collaborator.

Branded Content and native advertising

The #realquestions anti-Valentine's day campaign for Haagen Dazs on The Huffington Post UK mixes real relationship questions from The School of Life plus a deep dive into relationship issues from Huff Post writers. Sitting within the Lifestyle section, the campaign does away with the fluff around Valentines day and gets back to the real reasons relationships matter.

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