Branding

  • Xiaolan Ping
The initial idea of this dynamic logo was inspired by traditional nine-compartmented Japanese lunch boxes. The dynamism of the logo is a little modern twist (traditionally Japanese lunch boxes have a restriction for placing food in each compartment). And the static red "O" represents the classic ingredient in each Japanese lunch box–the "umeboshi" (Japanese pickled plum), as well as the implication for the Japanese flag.