Join The–Dots

Branding for JUJU IMSV®

Client: JUJU IMSV® Year: 2017 Role: Creative Direction & Design
JUJU IMSV is a VR office of JuJu Media, a software developer based in London. The company offers cinematic quality VR solutions for a number of industries. JUJU IMSV uses top-of-the-range technologies to create VR&AR tours for all major HMDs, such as Oculus Rift, HTC Vive, Samsung Gear VR, and Google Cardboard. We designed a logo, corporate identity elements, and marketing materials for the studio.

Minimalist symbol. Deep meaning.

The company’s symbol is two square brackets turned outwards inside a red circle. The symbol visualises the company’s aspiration to push the boundaries of reality and enable users to explore a whole new world. In a more straightforward sense, the symbol reads like letter “I” that stands for “immersive.”

Images revealing the essence.

Working on the marketing concept, we came up with a number of simple, easy-to-understand images associated with the brand. Plus, we found a way to integrate the corporate identity elements into the images. It looks like the brackets frame the objects in the images. This is a great way to show that, although virtual, the objects fit reality really good.

Company brochure.

Credits

Mike Yukhtenko

  • Message

Join our Pro Plan to message Mike

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Art Director
  •  

Project Tags

  • branding
  • VR
  • Minimal
  • logotype
  • oculus

Share your new project