Branding for Scottish Forestry

  • Yaz Serrano

In April 2019, Forestry Commission Scotland ceased to exist. In its place, two new agencies were born; FLS and SF. These agencies needed a new visual identity that would indicate a fresh start while acknowledging their legacy. Working with the in-house design team, my initial task was to bring fresh ideas as a recent graduate. As the project developed, I had the opportunity to craft the final logo and create the foundations of the visual identity. Collateral materials are currently being developed by the in-house designers and will be rolled out gradually in the next couple of years.

Above, presenting the work behind both identities to Cabinet Secretary for Rural Economy, Fergus Ewing.