During my BTEC Diploma I worked on a project to “rebrand” a city. I chose Honolulu because I liked it’s possibility to create something really colourful and welcoming. There is a famous phrase “Hawaiian Time” coined in Honolulu which means that people in Honolulu ‘take their time’ and are often late so I wanted to make my branding feel very informal and relaxed to suit the people who live there. I also created a brochure and map of the island.