The creative brief for the Eclipse Energy drink involved Product/Service...
What precisely is your advertising selling!
Objective
What must your advertising achieve
Target Market
Who is the primarily focus of your advertising
Strategy
How will the advertising achieve its task
Proposition
What’s the hook that will attract the target market
Support
Why does the product interest this target market
Competition
Who was our competition
Tone of voice
Describe the campaign’s character-in three adjectives
By doing this I was able to create a presentation for our Brief and pitch it followed by a 30 sec Advert to present the Eclipse Energy drink.