Branding of AUB

AUB (AsiaUniversalBank) was the largest bank in Kyrgyzstan. The rebranding was done after consolidation of two banks, where a leading bank with 90 branches throughout the country was established. Our goal was to increase brand recognition, as well as population and business’ level of trust in the bank. We also had to develop the strategy of AUB positioning as a modern innovative bank, emphasizing the leading position in the country's economy at the same time.