Branding & Wayfinding Design for Art Museum in Łódź

Muzeum Sztuki in Łódź is primarily focused on studying and displaying the collection of 20th and 21st century art in a variety of contexts, as well as on providing progressive artistic interventions and enhancing the role of art as element of social life, e.g., through educational activities. Its programme coincides with avant-garde project worked out at the turn of the 1920s and 1930s by the “a.r.” group or, more precisely, by Władysław Strzemiński, Katarzyna Kobro and Henryk Stażewski) and with the idea developed by Ryszard Stanisławski (Muzeum's director in the years 1966–1992) of a “museum as a critical instrument”. These ideas are further expanded in the assumption, according to which a museum is capable of re-defining and updating notions pertaining to art and culture and establishing social relations with the involvement of art. Through exhibition, research, educational and publishing programme, the Muzeum strives to practice the idea of art as a way to experience, feel and understand the reality, which was a part of avant-garde dream of creative life available to all. https://msl.org.pl https://en.wikipedia.org/wiki/Muzeum_Sztuki_in_%C5%81%C3%B3d%C5%BA