Bread & Roses Portraits

Who are 'Bread & Roses'
A social iniative, helping refugee women to flourish through employment
Set up in May 2016, Bread & Roses takes its name from a political slogan coined by Rose Schneiderman, a pioneering American socialist and feminist, back in 1912. In a famous speech, Schneiderman argued that women working in low-paid jobs need more than just the basics (the bread) to survive - they deserve dignity, respect and the opportunity to flourish (the roses) too. Since then, 'bread and roses' has become symbolic of the struggle of working women to achieve better pay and dignified conditions.
Project brief
To create content for Bread & Roses World Refugee Day 2017 Campaign with portraits taken by photographer Lily Bertrand-Webb.
My role in the project
As brand consulant I pledged my time to Bread & Roses by comissioning the creative content for the campaign and collaborating with photographer Lily Bertrand-Webb on art direction & production.
Above image is taken of Pauline, Florist at Bread & Roses, a trained Engineer & mother, from the Democratic Republic of Congo.
The above photograph is of Nour, Florist at Bread & Roses and mother, from Syria. Portrait photographed by Lily Bertrand-Webb for World Refugee Day 2017.

Credits

Yolanda O'Leary

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  • Strategist / Brand Consultant
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Sneh Jani

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  • Co-Founder of Bread & Roses
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Olivia Head

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  • Co-Founder of Bread & Roses
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Project Tags

  • Social Enterprise
  • campaign
  • Art Direction
  • Storytelling
  • portrait
  • Creative Content
  • Brand Strategy
  • Bread & Roses
  • Art Direction
  • production