Breath & Being
Tal, the yogini from Liverpool approached us to help her launch her Yoga practice.
Tal wanted to emphasis the mental benefits as well as the physical and also highlight the spiritual elements which are an incumbent part of the practice and accessible to all.
The ultimate goal is to be able to practice this way of being, this sense of calm, serenity, equanimity off the mat as opposed to just coming for an 1 hour workout and stretch.
With this vision in mind, we developed the brand name 'Breath & Being'
The next step was to design the logo. I wanted it to be simple as the practice itself, but try and capture the idea of 'breathe and exhale' through the typography.
I was able to achieve this in subtlety, by the increased spacing between the alphabets and colour hues, which gives the visual effect of exhaling and feeling lighter.