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Breath new life into an aging brand

The Wellington Hospital is one of London’s best. The problem with most medical brands is they don’t understand their audience. The assume that patients care is about equipment and facilities, but after a survey of patients we found they care about care. Facilities are a given.
We took the essence of the original brand and created a more caring feel.

Credits

Carl Wills

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Project Tags

  • brand
  • design
  • Healthcare

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