The choice isn’t only can you use the trend or not, but rather can you predict and shape where the trends are going in the coming years and move your brand ahead of the curve. Not every trend will work for your brand, but as companies create more and more micro-content to target individual customers the opportunity and potential for trends to be utilised in a strategic campaign are increasing all the time.
We live in a world that continues to change at incredible rates and every company, brand, and product has to develop ever increasingly engaging, relevant and breakthrough work to be seen and heard. A trend based campaign for a brand can make it relevant and topical whilst still adhering to the brand’s overall strategy. For example, using trends that tie into major events or anniversaries is an annual trend we see with our partners every year.
From Pantone’s colour of the year to the influence the Olympics in Tokyo 2020 will have on the worlds campaigns and products, the team at Bridgeman Images have been scouring the world to bring you a condensed group of hot visual trends we expect to see this year and next. Let us know if you have noticed any interesting trends we have not listed, we’d love to hear your thoughts.