Brighton Museum wanted to celebrate the partial decriminalisation of homosexuality act 1967 and exploring LGBTQ self-identity and fashions of the 20th and 21st centuries. The accessibility of fashion, and how it is used to express identity and sexuality was to be reviewed through oral history, fashion collecting and education programmes, social media, public events, and exhibitions. A graphic response to this was needed, creating a call to action; through posters and postcards.
Colour plays a significant role for the LGTBQ community. The full colour spectrum has always been used across the movement and reflecting this in the exhibition's visual language was key. A monotone gradient treatment for the photographic assets portrayed the transition between the movement's dark past to its bright future.