Breaking down boundaries with bold branding and clear communications. Brighton People’s Theatre is a public arts organisation dedicated to breaking down barriers. Its aim is to transform the way we make theatre and how we tell our stories, and its ultimate goal is simple: theatre for all, theatre without boundaries. We were invited to help this amazing organisation to grow its reach, engage with new audiences and deepen its impact. We proposed a copy-led approach, where clarity was paramount. Working with copywriter Katy Hiles, we stripped away the art-speak often associated with cultural brands, designing a flexible typographic system where individual letters from the organisation’s name are used to create dynamic, expressive words and phrases. Through flexible brand guidelines and a full website rebuild, Brighton People’s Theatre now have the tools to invite audiences to join in workshops, see shows, meet people and make some magnificent theatre. Curtain up. Come and play.