Designed to push the Brighton Pier Christmas Market experience, the campaign aimed at infusing the target audience with a sense of childish happiness.
Different types of content such as images, animated Gifs and motion graphic videos where designed and released on different social media platforms in order to create buzz and awareness around the event.
The content was then assembled in a Facebook Canvas AD, one of Facebook Advertising's new tools.
Only 4 days in, the campaign reached over 30,000 people on Facebook and extended the reach on the website generating 1,500 daily visitors.
The campaign reached 337,000 people, increased likes by 135% and 128,068 people engaged with the posts.