Brighton Undercliff Walk light & sign system redesign

The task was to explore and experiment on the role of typography within Brighton/Rottingdean's undercliff environment. From the three choices that were provided I went for the last one: Design A Signage System for the Undercliff Walk. I redesigned and reinterpreted modern signage itself and what signs can be in the 21st Century. I opted for repeating animated gifs within 2001: A Space Odyssey-inspired crystal clear monoliths, which would also serve as wifi mini-centers, cell phone power providers, call phones, traffic/weather/bus route info providers and as lights which would illuminate the footpaths at night. My proposal was presented in the form of the animated gifs provided within this post. *Some elements (ex. the bus routes) were taken off the net, but the crystal monolith and its GUI is of my own design.

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Graphic designer / illustrator