The final programme was as follows:
Novelist and sports writer for The Times, Alyson Rudd on writing for sport
Psycholgist and cognitive scientist Professor Stephan Lewandowsky on misinformation and conspiracy theories
The New Statesman's International Corespondent Ido Vock on international journalism in 2021
A webinar organised by a student group on journalism career advice, marketed by us
ITV's Director of News Michael Jermey on reporting on the COVID pandemic
A panel discussion with leading academics on English identity
Bristol 24/7's Editor Martin Booth on the city beyond the student bubble
The Economist's Public Policy Correspondent Hamish Birrell on the state of British policymaking
There was also an event scheduled with BBC Journalist and editorial assisstant Hannah Price on entering journalism and covering sensitive topics which has been postponed due to illness.
Given the short timeframe and the need to have the programme relatively confirmed before launching, marketing for the programme only began a few days before the first event. In order to make up for this lack of time, we ran an intense cross-platform campaign, which would appear to have been relatively successful given the ticket numbers.
An article was published on the Epigram website listing the full programme, with a ticket link, allowing us to send people a single link with all the information they would need. This article was then shared across Epigram's Facebook and Twitter pages. On Twitter, a separate thread of tweets was also created allowing us to tag the guests, creating further engagment. For instagram, a similar strategy was used with custom graphics made for both posts and stories to maximise the visual impact. This cross-platform approach continued throughout the festival with a content calendar created to ensure that the appropriate events were shared without overwhelming our audience with posts.
Alongside this, I also created Facebook events for each event, allowing those interested to receive further notifications. Being able to see which events were popular also allowed me to focus more on those which had receieved less attention, including promoting them in the other events. Non-social media marketing included asking suitable student groups such as subject societies or other journalism societies to share our programme as well as having relevant university admin teams including the careers service and humanities school send out a blanket email. As the festival progressed, the marketing changed to reflect that many events had passed, with more attention being paid to the fact that ticket holders could also watch back most of the events they had missed.