Bristol is the largest centre of culture, employment and education in the West Country and one of the most vibrant and dynamic cities of the United Kingdom.

For this specific brief, it was requested a complete brand design overhaul that could be used for both printed and online collateral.

The design concept was based on integration, links and vibrancy, represented by the colours and lines taken from the bridges that are local landmarks.

The angular shapes in the logo and identity represents technology, innovation and the lines are a reference to connection and local bridges.