British Airways: Race The Plane

  • Merel van Helsdingen

To promote the new British Airways Dreamliner in the UK and the USA we launched a 2 day Twitter campaign where users could participate in a real time race between the first BA Dreamliner and the Tweetliner during it's first flight from London to LA. The Tweetliner was powered by user Tweets #racetheplane. The campaign won most innovative Twitter campaign of the year 2013.