The brief was to design a brochure for a BFI Film Forever themed screening event. The brochure needed to represent or in fact mirror 'a John Hughes movie'
The John Hughes Movie Collection - Ferris Bueller's Day Off, The Breakfast Club, Planes, Trains and Automobiles, Sixteen Candles, Home Alone, Uncle Buck, Pretty in Pink.
As John Hughes movies helped define a generation. His 'heroes' are in conflict with authority and can be classed as outsiders.
My Idea was to create a brochure that showed this outsider idea. Hence each pattern which takes its colours and graphical elements from each film are shown on the outside when the brochure is closed. You then have a choice of opening the brochure whichever way you want.
The mobile app was part of the brochure role out and represented a little social game that the audience could connect to, the video cassettes representing each of the movies that could be seen, and a trivia quiz on each film followed.