Folk art has often been neglected in the story of British art: by uncovering this treasure trove of folk art objects, this exhibition asked why.
We responded by making these under valued, extraordinary and surprising works the stars of the creative. Whilst providing historical texts and explanations across a varied set of campaign materials, everything from beer mats and bunting to digital adverts and posters.
A bright, eye catching palette was used across the campaign and throughout the display, animation across a range of channels helped bring the objects to life.