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Patrick Luk will need to approve that you worked on “British Food” before we add you as a collaborator.

British Food

60 1-minute Briefs

Choose an idea from 60 briefs that we have done in the previous workshop, and further to develop an IMC strategy by using 3 different channels (e.g. print, OOH, digital, radio, etc.).

Brief: British Food

Objective: Raise more awareness towards British Food

Target Audience: International visitors to the UK

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