The heart is the universal symbol. We draw it. We fall in love with it. We break it. We stay alive with it. This got us thinking. We click on a heart every day via social media. We wanted to make that mean something. So we teamed up with the British Heart Foundation to a launch a social media awareness campaign. Before we knew it, #heartforaheart turned into a global art project with the likes of Christopher Bailey, Gillian Anderson and Jack Guinness taking part.